Padelbolaget Sweden AB

In 2018, Prorector AB began a collaboration with Padelbolaget Sweden AB with a focus on the Chinese market.

In recent years, paddle tennis has become one of the most popular sports in Europe. The sport probably comes from Argentina and is very big in Spain, among other places. Here is a great potential to expand the sport also in Asia, mainly China where there is a long tradition of various fast racquet sports.

The origin of paddle tennis is not known, but similar games appeared on English cruise ships in the 1920s. It was not until 1974 that the game was designed according to the principles and rules that apply today, established by the International Paddle Tennis Federation (founded 1991).

The world championship in paddle tennis was first held in 1992 and has since been played every two years. Padel tennis is today an accepted official sport in China and year 2019 the first championship in the country will take place.

As a business partner with Padelbolaget Sweden AB, Prorector receives exclusive rights to sales and distribution via its e-commerce platform and to be able to benefit from sales in sports chain stores and Padel clubs. An agreement with Padeltennis’ sponsorship is also negotiated in the business agreement.

Prorector AB and Padelbolaget Sweden AB see great potential in the Chinese market and this cooperation agreement lays the foundation for continued good joint development.