More and more Chinese choose imported

ORINK – oat based drink Barista


Prorectors own international brand.

Vegetable-based products (oats / soy) produced in Sweden. Rapidly growing demand in China and Europe.
Market value in China, SEK 351 billion 2020.

Sales begin Q1 2021.

Aqua Nobel – spring water

Prorectors own brand for China. Genuine Swedish spring water, carbonated in three flavors; lemon, pomegranate and green apple.

Increased demand for quality water by about 15% per year. Market value in China, SEK 294 billion 2020. Sales will begin in Q1 2021.

Aqua Nobel has been named the world’s best water … twice.

According to observers in the USA, at Berkely Springs Water Tasting, the water in Aqua Nobel’s spring has been named the world’s best spring water for two years in a row.

The water has a nice balanced and natural mineralization with a pH value of 8.2 which is good for the body. The water is also free of E-substances, without added sugar.

Aqua Nobel’s spring is located in Mörarp at a depth of 105 meters. For 100 years, the water has migrated and purified through sandstone, moraine, slate and gneiss to finally reach the source where it is drained – completely clean and without external influences.

Aqua Nobel’s spring water is delivered in various packages, including Tetra Prisma® Aseptic 500 Square DreamCap ™ 26, which is made from recyclable material that is mainly made from paper from Swedish forests.

The screw cap is completely bio-based and consists mostly of sugar cane, which makes the packaging even more renewable. In addition, the packaging is easy to recycle.

We are proud of our Aqua Nobel spring water. This is our product and our DNA, and it sets us apart from other waters, not least in terms of taste. Spreading Aqua Nobel to China via Scandinavian House gives us an opportunity to be able to offer our spring water to a much larger market.
Robin Wingårdh

VD

Guldrutan – healthy coffee

Prorectors own brand in China.

A low-acid health coffee for the rapidly expanding coffee market in China. Market value in China, SEK 95 billion 2020. Sales began in 2020.

Guldrutan Kafferosteri AB was founded in 1946 by Börje Johnson in Söderhamn. Taste and quality were always the most important keywords for the company. After a long period of development to refine the product, today the third generation is ready to carry on the tradition as well-known coffee roasters.

Guldrutan’s roasting method is different from traditional roasteries. Usually coffee is roasted at a high temperature, but Guldrutan’s method uses a lower roasting temperature that takes up to three times as long. This gives each bean a good roasting, which is important to achieve good taste and full-bodied aroma. By roasting at a low temperature, you make sure not to burn the delicate coffee oil that the bean releases. This process allows the coffee to be kept hot for a longer time without changing the taste that arises from tannic acid.

We believe we are alone in the world in our special roasting method called “indirect roasting” which we have been faithful to since 1946. Low temperature, beans protected from combustion gases and a long roasting time show the way to a taste experience that no other coffee can offer. This is one of the reasons why we claim to be the healthy choice.
Lars-Göran Johnson

VD