”The journey of a thousand miles begins with one single step”
Lao Tzu, Chinese philosopher 500 years before Christ

Welcome to Prorector and Scandinavian House

Prorector AB helps Nordic companies to introduce well-proven Scandinavian products, primarily in the food, sports, health, children’s and design segments, into the Chinese market.

SCANDINAVIAN HOUSE is Prorector’s brand for online and offline distribution for China and Hong Kong, directly or in collaboration with selected Chinese and Scandinavian partners.

In addition to this, there is a developed collaboration with Amazon outside China.

During the past years, we have continued to work according to our business plan to develop our operations in China with imports of products from specially selected Scandinavian partners. We have launched comprehensive e-commerce platforms and built on a selected dealer network where we work with well-established local partners in the giant China market, including exports of selected products from China, through a partnership with Amazon outside China.

Our goal is to achieve a leading status position in the sports, health food, design and children segments and thereby create lasting customer groups with health, well-being and product safety in focus.

Tommy Sundqvist


Cooperation partners

Read more about Prorectors collaboration partners, under constant development. Together we are stronger!


Scandinavian House - Next generation trade house in China

Scandinavian House, the trading house for online and offline distribution mainly between China, Hong Kong and Europe, directly and with agreements between selected Chinese and Scandinavian partners.


Read more about Prorector AB and its subsidiaries.