An agreement has been signed with Western Coffee to participate in China’s largest annual coffee and restaurant expo, held in the 18-million-resident city of Guangzhou. We will join forces to present ORINK COFFEE in a specially designed exhibition booth.
The expo attracts approximately 500,000 industry professionals and receives coverage across all major media platforms in China. Between 2023 and 2024, we participated in around 25 expos across the country as part of our long-term marketing strategy.
A TV recording of “Coffee is Life” also took place at our Café Robuchon by ORINK, featuring popular actors. This 30-episode series will be broadcast on television channels and social media platforms, including TikTok.