Strengthened marketing and expanded market in China

Our collaboration with VEGO during the year has yielded results with many new posts on Instagram and advertisements in their magazine. During the year, we have also started doing more and more demos at mainly the biggest ICA stores, such as Flygfyren in Norrtälje. Anders Limpàr and Tommy Söderberg have participated as well as Dan […]

National Day celebration at the Swedish Embassy in Beijing

We participated with ORINK at the largest Food fair in Shanghai on May 18-21 in collaboration with the Swedish Embassy and Business Sweden under the slogan Try Swedish. The fair was very successful with great interest. We developed our collaboration with the Swedish Embassy in Beijing and were hired as a supplier for the big […]

Update location China

After the Covid pandemic, which mainly affected China with a lock down for about 3,5 years, our team of 5 people has mainly worked from the residence which has worked out well. We have been able to maintain our clientele and also increase our turnover slightly. Two containers arrived in February and are being distributed. […]

With wishes for a Merry Christmas & a Happy New Year

Prorector continues to consolidate its collaboration with ICA and Hemköp and others,about 70 stores are now regular customers, mainly in the Stockholm area. Our new product ORINK oat drink chocolate is launched in stores at the turn of the year in Sweden. In China, we now have around 20influencers and received a number of new […]

ORINK oat drink Barista expands at ICA and Hemköp

ORINK Barista has now been accredited for direct sales to 600 optional ICA stores pending entry via their central warehouse, which covers approximately 1,400 stores across Sweden. Earlier this spring, a cooperation agreement was also signed with Hemköpskedjan AB, where ORINK is now growing with store after store. Home purchase has total 200 stores in […]

Prorector AB (publ) directed issue was fully subscribed

The issue directed during the spring to a group of larger investors is now completed. The goal of 10 million SEK became fully subscribed. The capital is mainly to be used for continued product development of own brand, ORINK, Swedish oat products as well as strengthening of organization, marketing B2B and development of e-commerce B2C […]

ORINK enters the Hemköp chain

A cooperation agreement has been signed with Hemköpskedjan AB regarding the introduction and sale of ORINK, Swedish oat products, via Hemköpskedjan’s 120 stores in Sweden.

ORINK on the ICA shelves

Now there are Prorectors own brand ORINK oat based Barista in 12 ICA stores in Stockholm and Norrköping.

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