News & Media

An agreement has been signed with Western Coffee to participate in China’s largest annual coffee and restaurant expo, held in the 18-million-resident city of Guangzhou.

A new board of directors has been elected for Prorector AB (publ). Jan Ageheim has been appointed as the new chairman (previously a board member),

Through Prorector Shanghai, Prorector has secured several long-term strategic partnerships and exclusive distribution agreements, creating strong opportunities for 2025. Together with Western Coffee Group, we

Starting in August, our China team will be strengthened by the addition of Sales & Marketing Director Mrs. Joyce Ding, who has extensive experience at

Prorector has recently signed a “Strategic Cooperation and Distribution Agreement” with Western International Trading Co. Ltd, one of the largest distributors in China, dominating approximately

The competition is fierce, but we work according to a sales strategy that has begun to pay dividends in selected segments. We see great opportunities

We see the light at the end of the tunnel after a difficult start-up phase. We can clearly see how we are starting to gain

The clocks are soon ticking for a new year, a new year with new challenges and opportunities. We have achieved control over the pandemic and

Our collaboration with VEGO during the year has yielded results with many new posts on Instagram and advertisements in their magazine. During the year, we

We participated with ORINK at the largest Food fair in Shanghai on May 18-21 in collaboration with the Swedish Embassy and Business Sweden under the