We see the light at the end of the tunnel after a difficult start-up phase. We can clearly see how we are starting to gain market share. In the Swedish market, we continue to work persistently on entering cafes and bakeries in addition to the retail trade. In 2023, around 30 demonstrations were carried out in stores and more are expected in 2024.
In Sweden, it can be noted that we are approaching the peak of the start-up phase.
For China, we are approaching the growth phase with an improvement in 2023 of 130% and then expected strong growth.
During the 2024, we will carry out a capitalization round to make an impact in the growth phase that is starting in both China and Sweden. More information about this will come later.
